Author Topic: Advertising Standards Authority Response - Complaint Persimmon Homes Ltd  (Read 269 times)

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New Home Expert

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I thought it worth sharing this response from the Advertising Standards Authority that a Persimmon buyer received.

To me it is clear that what Persimmon stated in their brochure is false and whether or not the statement still exists or not, now the development is completed is a moot point.
A bit liked saying your cannot be prosecuted for stealing from a shop because it has subsequently gone out of business.

The keenness of these quango, plastic, government-created organisations, that exist purely to give the voting public the impression there is something they can do to get justice and bring big business to account, to turn away consumer complaints to each other shows just how toothless and stacked the system is against the man or woman in the street. 

Quote
["ASA response: Your Complaint: Persimmon Homes Ltd

Thank you for contacting the Advertising Standards Authority (ASA) with your complaint about this company. I am sorry to learn this matter has caused you concern.

I understand you challenged whether the claim:
"More time, money and freedom: with no time consuming repairs or maintenance to do at weekends you'll have the freedom and extra cash to enjoy your spare to doing the things you love best"
made by this advertiser in their 2017 Home Sales brochure for your property was misleading because following its purchase they have since refused to fix cracks in plasterboard across the house.

I acknowledge your concerns about this issue, however I would advise this would appear to be an something more suitable for Trading Standards to consider than the ASA.

To explain, we can ask an advertiser to amend or remove their advertising where the content of this is found likely to be materially misleading to consumers. In this case the advertising material for the development, following its completion, does not appear to be in circulation any longer and so the action we can take here is extremely limited. We are also unable to comment on the business practices of an organisation, and as a non-legal body we cannot intervene in contractual matters or individual customer disputes. You may therefore wish to raise this issue with Trading Standards directly, who would be better able to assist you with this matter as the statutory regulator in this area.

Members of the public can submit a complaint to Trading Standards through the Citizens Advice Consumer Service."[/b]

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New Home Expert

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The ASA should have found this on Persimmon Homes website:
https://www.persimmonhomes.com/top-10-reasons-to-buy-a-new-home

New Home Blog - New Home Expert is committed to providing help and advice for people having issues with their new homes and difficulties with house builders as well as helping potential buyers reduce the risk of possible problems if they do buy.